Burger King calls out disgruntled patrons in 911 radio campaign

by 24britishtvMay 18, 2022, 4 p.m. 35
-

Burger King is positioning itself as a sixth emergency service for those in need of a full stomach in an eyebrow-raising new campaign employing real 911 calls.

The fast-food chain is promoting its guest feedback program via a series of radio spots featuring actual emergency services call-outs from its customers to encourage others to share their own experiences – but through its dedicated website, rather than a call for help.

Among the unlikely situations is the ‘Harmful Cheeseburger’ spot, where one irate customer demands law enforcement attend to force bemused staff to hand over a Western Bacon Cheeseburger, only to be rebuffed by the confused dispatcher.

In ‘Late Lemonade,’ another caller encounters a lemonade emergency when discovering their local restaurant is all out of the beverage, warning of a 15-minute wait. This proves too much for the impatient guest, who dials 911 to no avail.

Iwo Zakowski, global head of brand marketing at Burger King, said: “We love getting feedback from our guests and finding ways to improve our food and the overall experience for our guests. When we say ‘Have It Your Way’ we truly mean it. Giving feedback in the right channel is crucial, regardless of whether it’s negative or positive – so we’re encouraging our guests to speak their mind in a forum where we can best learn and truly make an impact.”

Nacho Flotta and Nicolas Vara, executive creative directors at David Buenos Aires, added: “These incredible real-life situations help us capture the attention of our audience to talk about something that Burger King is very interested in: its guest experience.”

The head-scratching examples have been pulled together by David Buenos Aires as a humorous way to help Burger King encourage less difficult customers to share their experiences in return for a free Whopper.

Burger King’s marketers have been pushing the envelope of late, most recently with an attempt to win over expectant mothers with some stomach-churning burgers.

-

Related Articles

HOT TRENDS

A closer look: can right whales and offshore wind safely coexist?

by 24britishtvMarch 28, 2024, 2 p.m.2
HOT TRENDS

Angela Rayner insists she did nothing wrong over house sale

by 24britishtvMarch 28, 2024, 1 p.m.2
HOT TRENDS

Richarlison considered quitting football during post-World Cup depression

by 24britishtvMarch 28, 2024, 7 a.m.2
HOT TRENDS

Richarlison had dark thoughts after World Cup

by 24britishtvMarch 28, 2024, 2 a.m.2
HOT TRENDS

Gogglebox star George Gilbey has died aged 40

by 24britishtvMarch 28, 2024, midnight2
HOT TRENDS

Households with washing machine told to stop using two temperatures

by 24britishtvMarch 27, 2024, 11 p.m.2
HOT TRENDS

Professor T review — Ben Miller’s jailed sleuth evokes Paddington 2

by 24britishtvMarch 27, 2024, 11 p.m.2
HOT TRENDS

Former England captain Houghton to retire

by 24britishtvMarch 27, 2024, 11 p.m.2
HOT TRENDS

Professor T, series 3, review: a show as awkward as Ben Miller’s sleuth

by 24britishtvMarch 27, 2024, 10 p.m.2
HOT TRENDS

Melanoma and the Wrong Site

by 24britishtvMarch 27, 2024, 9 p.m.2
HOT TRENDS

STOXX Licenses First Crypto Blue Chip Index

by 24britishtvMarch 27, 2024, 9 p.m.2
HOT TRENDS

Jonathan Gullis's promotion shows just how finished the Tories are

by 24britishtvMarch 27, 2024, 8 p.m.2
HOT TRENDS

Bradley 'buzzing' with first NI goal in win over Scots

by 24britishtvMarch 27, 2024, 8 p.m.2
HOT TRENDS

BNG social takes five year SSA euros to €6.75bn in Easter week

by 24britishtvMarch 27, 2024, 7 p.m.2
HOT TRENDS

See why Alan Titchmarsh had his trousers censored while on North Korean TV

by 24britishtvMarch 27, 2024, 7 p.m.2