Inside British Streetwear Brand REPRESENT’s Pre-Ss23 Collection

British luxury streetwear label Represent is dropping their Pre-SS23 collection tomorrow for Black Friday.

We might know Represent as a go-to menswear label for celebrities like Justin Bieber, Meek Mill and 21 Savage—or maybe their Machine Gun Kelly capsule collection that sold out in a matter of seconds.

Now, their Black Friday Collection takes their badass look to the next level with a sophisticated set of style-savvy footwear, bags, hats, pants and coats that are sleek and modern.

Tar black is at the core of their Black Friday collection, from the brand which was co-founded by two brothers George and Mike Heaton, in 2011.

The new collection puts Represent’s Initial Logo front and center, and a few of the standout pieces include the Initial quilted gilet, their detailed trackpants, sling bag and scarf, among other items for the man in your life.

Another highlight is the Wool Overcoat follows a classic silhouette, refined with contemporary tailoring and Initial logo hardware on the collar. Take their Tuxedo Break Pants in black, which is part-casual, part-dress pant, splitting a pant style with a black line running down the side with cobrax poppers closing the split seams. They’re also releasing bags, hats, a matching pajama shirt and bottom, and boots, among other items.

Their new varsity jacket is part of their new Owners’ Club pieces, alongside a basketball, a branded logo beanie, scarf, and blanket. The Owners’ Club varsity jackets are in both maroon and black, and are also releasing their trademark Design Studios pieces, with a new take on their hoodies, sweaters, sweatpants and t-shirts.

Their latest footwear item is called The Ascender, a sleek winter boot with sneaker-like touches which comes in both black and brown. Crafted from nylon and suede, the chunky boots are crafted in a hiker style—and is almost space age in its cut. All of Represent’s items are made in England, between Birmingham and London.

Over the past 11 years, Represent has become one of the leading British luxury labels for menswear. The brand is known for their craftsmanship, modern looks, and easy, comfortable wear. In a recent interview, the brothers explained how the brand has skyrocketed in recent years. “We began by selling t-shirts, which we used to design in our spare time,” explained George Heaton.

“One thing led to another, we sold more t-shirts and eventually we started being involved in the brand full-time. Represent sort of grew up with us, evolving into a more sophisticated kind of streetwear.”

Check out all their Black Friday deals here.