Joni Mitchell Is Winning The Post-Grammys Sales Bump

by 24britishtvFeb. 5, 2024, 7 p.m. 22
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Of all the excellent performances at the 2024 Grammys, it’s possible that the one that received the most applause was Joni Mitchell’s. The beloved singer-songwriter took to the main stage during the telecast to perform what may be her signature song, “Both Sides, Now.”

Following the Grammys, a number of songs that won big or which were performed–or both–experienced expected gains in sales on platforms like iTunes. Several well-known artists watched as their hits climbed, but Mitchell may be the big winner in this regard.

Currently, three versions of “Both Sides, Now” are present inside the top 40 on iTunes’ U.S. chart. The highest-ranking of the bunch currently sits at No. 7. Not far below, another take of the tune lands at No. 15. One more breaks into the top 40, settling at No. 37–for the moment, anyway.

Mitchell performed “Both Sides, Now” in the middle of the telecast, flanked by fellow superstars and Grammy favorites. She sang with Brandi Carlile, Jacob Collier, Lucius, SistaStrings, Blake Mills, and Allison Russell–some of whom won awards last night. During the song, cameras cut to a number of audience members who were brought to tears, including Meryl Streep’s daughter Grace and perhaps even Beyoncé.

All the purchases that the three versions of “Both Sides, Now” are currently racking up may help it on next week’s Billboard charts. The company lumps all sales of one title into a single entity, so it may appear on a few rankings—especially sales-focused ones—when they’re refreshed if fans keep buying.

“Both Sides, Now” is perhaps Mitchell’s most famous song. The tune peaked at No. 8 on the Hot 100, and it has remained a staple in her discography, as well as one of the best singer-songwriter tunes of all time. It’s possible that after the Grammys, a number of different kinds of people rushed to buy the track.

Longtime fans of Mitchell surely already own “Both Sides, Now,” but that might not stop them from purchasing another copy in the wake of her excellent Grammy performance. It’s also possible that many people–especially younger viewers–may have been introduced to the cut via the ceremony. The benefit of bringing a classic back to the Grammys stage can be putting it into the ears of millions for the first time, no matter how big it was at one time.

Mitchell didn’t just perform at the 2024 Grammys, she won another trophy as well. The legendary musician took home Best Folk Album for Joni Mitchell at Newport. With one more win, she officially became a 10-time Grammy champion.

In addition to Mitchell, several other Grammy performers are doing very well on the iTunes chart. Tracy Chapman’s original “Fast Car” is up to No. 1 after she duetted with Luke Combs, who was nominated for her rendition of her timeless smash. Billy Joel, Miley Cyrus, Combs, and Billie Eilish also occupy spots inside the top 10 as well following their showings.

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