McDonald's raises prices across menu, including first cheeseburger hike in 14 years
Fast food chain McDonald’s confirmed the price of its cheeseburger would go up for the first time in 14 years, from 99p to £1.19.
The restaurant group is rising its menu prices by as much as 20p due to the growing effect of inflation.
The cost of other items will increase by varying amounts, with those affected by inflation increasing by between 10p and 20p, depending on the item.
Exactly how much prices will increase by, and which items will be affected, has not been confirmed, as each branch of McDonald’s is free to set its own prices under franchisee agreements.
A spokesperson for McDonald’s confirmed the cheeseburger would go up by a fixed amount across the board, however, as it is included on the chain’s “saver menu”, which is consistent across locations.
Items that will definitely increase in price include:
Some items that are unaffected by the effects of inflation will not increase at all. These include:
It said the increased cost of food and energy had put pressure on its franchisees and suppliers to increase prices in order to cope with higher costs.
McDonald’s UK and Ireland chief executive Alistair Macrow said: “We’re living through incredibly challenging times and we’re all seeing the cost of everyday items, such as food and energy, increase in a way many of us have never experienced.
“Just like you, our company, our franchisees who own and operate our restaurants, and our suppliers are all feeling the impact of rising inflation.
“Some prices remain unaffected, and some will continue to vary across our restaurants. We understand that any price increases are not good news, but we have delayed and minimised these changes for as long as we could.”
Other fast food chains are yet to follow suit but have also reported feeling the strain of the increased cost of living.
Collins Foods, which operates KFC in Australia and Europe, said in June that it may have to rise prices by 1 per cent to 2 per cent in the near future, but did not reveal when that might happen or which items would be affected.
KFC UK has not revealed any details of price hikes, however.
Burger King UK has recently launched a customer loyalty programme to give diners free items after spending certain amounts, but has not committed to any price changes.