New Dragon Emma Grede reveals ‘real reason’ she joined BBC show

by 24britishtvFeb. 8, 2024, 1 a.m. 23
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BUSINESSWOMAN Emma Grede has opened up on the real reasons she has signed up as a guest panellist on Dragons' Den after making 'the Kardashians billions'.

Emma, a mum-of-four originally from London, sat down with Alex Jones and Ronan Keating on The One Show as she revealed all about her time on the BBC business programme.

The 41 year old made her millions and achieved fame thanks to her formidable partnership with the Kardashian clan.

Emma is the co-owner of the denim brand, Good American, with Khloe Kardashian with the company going on to sell over $1million worth of product on their first day of trading.

She also works as a business partner alongside Kim Kardashian and her husband Jens with the trio running Skims, which was last valued at $3.2billion and helped Kim to net a personal fortune of $1.8billion.

Having previously worked as an investor on the US version of Dragons' Den, titled Shark Tank, Emma revealed the 'real reason' why she decided to return 'home' for her stint as a guest judge.

Emma told the show's hosts: "First of all, I just wanted to do something here.

"My Nan who lives in Canvey Island can't watch Shark Tank so it's no good really.

"I just felt like doing something in the UK would be amazing and my family get to see it!"

Reflecting on the 'heat of the Den' the business powerhouse said she had empathy for how tough and daunting the situations is for budding entrepreneuars.

Emma said: "Oh my goodness, they must be [terrified].

"Even me, going in there, it is such a familiar scene.

"I've been watching that show for since I was a kid so I just find that the whole thing must be so intimidating."

Emma is one of two guest stars on this year's Dragons' Den.

Earlier this series, footballer Gary Neville hopped on board to offer up his advice and invest in some of the budding entrepreneurs.

Emma will join the regular panellists - Sara Davies, Peter Jones, Deborah Meaden, Steven Bartlett and Touker Suleyman.

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