SHORTS: CURLING, BARNSLEY FC, SPORTS DIRECT
The World Curling Federation has appointed WePlay to launch a brand new identity.
UK growth marketing agency WePlay will work with the governing body to create an ‘updated, revitalised brand identity’.
As part of the agreement, WePlay will unveil ‘refreshed brand elements and a visually compelling identity, encompassing logos, colour palettes, as well as impactful graphics to create a distinct visual identity for the International Championships.’
Christopher Hamilton, Head of Communications for the World Curling Federation, said, “We are excited to be working with growth marketing partner, WePlay to refresh the brand identity of the World Curling Federation in a way that encapsulates our core values and vision. As we move into the 2023–2024 curling season, beginning in September, we are confident that WePlay’s expertise will enhance our brand and strengthen our connection with the curling community and our Member Associations worldwide.”
English Football League (EFL) One club Barnsley FC has extended its partnership with construction business GQA.
The new agreement will see GQA become the official qualifying partner of the Barnsley FC Academy and the front of shirt sponsor for the club’s U21s team for the 2023/24 season.
GQA has described the partnership as a ‘commitment to supporting the club’s youth development program and helping to create the next generation of Barnsley stars.’
Barnsley FC CEO, Khaled EL-Ahmad, said, “We are thrilled to have GQA as our official qualifying partner and the front of shirt sponsor for our U21s team.
“GQA have been a fantastic supporter and advocate of our Academy and we are confident that their partnership will help us to improve our youth development program and create the next generation of Barnsley players. We are looking forward to working with GQA to achieve our shared goals.”
National League football club Oldham Athletic has announced a new front of shirt sponsor for the 2023/24 season.
The agreement will see UK car dealership RRG adorn the front of Latics’ first-team shirts, manufactured by Puma, from the start of the 2023/24 season.
Darren Royle, Chief Executive Officer of Oldham Athletic, said, “To have agreed a major partnership with RRG is an enormous privilege and we are looking forward to building a dynamic, forward-thinking relationship that will see activity across many areas of the club.”
Jonathon Royle, Head of Marketing at RRG, added, “It’s a really exciting time to be getting involved with Oldham Athletic. We share the sense of anticipation ahead of the new season and look forward to building our partnership.”
Sports Direct has announced the return of Sports Slam – the brand’s children’s initiative, which encourages 7 to 11-year-olds to participate in at least 60 minutes of activity or sport each day.
Fronted by sports stars including current light-middleweight champion boxer Natasha Jonas, former England rugby player James Haskell, European athletics champion Lina Nielsen and junior European champion sprinter Nethaneel Mitchell-Blake, Sports Slam kicks off in schools around the country from Monday 19th to Friday 23rd June, during National School Sports Week.
Sports Slam is part of Sports Direct’s three-year partnership with the Youth Sport Trust, which aims to transform societal attitudes towards the importance of children’s sport, in addition to joining forces to lobby UK government to set a national ambition to tackle inactivity and get every young person active for 60 minutes every day.
The initiative is part of a wider commitment to equalise sport and PE for children, following on from Monster Kickabout, the primary schools initiative aimed at driving inclusivity in football.
Beckie Stanion, Chief Marketing Officer at Sports Direct, said, “With Sports Slam, we’re at the beginning of a journey that aims to transform our relationship with sport. By speaking the universal languages of fun, freedom and inclusivity, our holistic approach to PE in schools will play a part in inspiring kids to continue playing sports throughout the summer holidays.
Longer term, we’ll be working with the Youth Sport Trust to lobby the government to protect sports by putting an end to year on year cuts in investment that have harmed a generation of children in our country. By putting in the work today, we’ll be securing the sports of tomorrow.”