Who is Emma Grede and how new Dragons' Den star made her millions

by 24britishtvFeb. 7, 2024, 9 p.m. 22
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She's a millionaire entrepreneur and star of American TV and now Emma Grede is joining BBC's Dragons' Den.

The entrepreneur is a prominent figure in the worlds of fashion and business. The business woman, who was born in east London, dropped out of fashion college after securing an internship at Gucci.

She then joined Inca Productions, best known for producing shows at London Fashion Week. At just 26 years, she began her talent marketing firm ITB Worldwide that worked with clients such as H&M, TikTok, Tommy Hilfiger, and YSL Beauty.

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Emma went on to be the first black female investor to be featured on Shark Tank - a sort of US Dragons' Den - since the show's inception in 2009. The star is now set to guest star on BBC’s hit show Dragon's Den alongside fellow Dragons Peter Jones, Deborah Meaden, Touker Suleyman, Sara Davies and Steven Bartlett.

Speaking about why she decided to be a Dragon on the programme, Emma told The Sun: “I have been watching the show for so many years, so being able to come back to the UK as a Dragon to share my own experience with the budding entrepreneurs entering the Den is very exciting.

“What I’ve understood in my years in business is so much of it isn’t always about who has the best idea — it’s often who has who has access to the right opportunities."

Emma has an estimated net worth of £282 million. She was recognised as one of Forbes' "30 Under 30" in the Marketing & Advertising category.

Emma now spends most of her time in America in her £19million Bel Air mansion. She also bought Brad Pitt's Malibu holiday home for £27million in 2022.

Is Emma Grede married and does she have any children?

Emma is married to Swedish entrepreneur Jens Grede, who is the chief executive of SKIMS. The couple prefer to keep their relationship away from the spotlight so there is not much information on their relationship but what we do know is that they reportedly met as business partners before falling in love.

Grede is CEO of Kim Kardashian’s shapewear brand Skims and his Emma is a founding partner. They also work together on Khloe Kardashian's fashion line, Good American. The couple have four children together. Their names are Grey, 10, Lola, 7, and twins Lake and Rafferty, two.

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